Got Content?

So, you have a content strategy…

Now you need to actually produce all this high value content you planned.

The volume is intense, it’s slower than you hoped, and the quality is suffering.

That’s where MARKETS CONTENT comes in.

We can help you produce industry-leading content across the client journey using copywriting, video production, audio, design, data visualisation, and in-person event experiences to attract clients.

  • Corporate content tells your firm’s brand story and what you should be famous for. Your website, your LinkedIn profile, you firm introduction deck, your narrative, your corporate profile on industry investment databases, your corporate brand ads - these all need to sing from the same hymn sheet and tell potential clients what you stand for.

  • Proposition and product content tells your clients why they should pick your product over your competitors’ offerings. Your sales team needs this. Your clients need this. Fund profile pages, fact sheets, product briefs, competitor positioning notes, strategy commentaries, fund manager videos are all content assets your clients will consume as part of their decision-making process.

  • Investment insights are critical to staying relevant to clients’ portfolios and attracting attention and interest. Run a tech fund? You should be producing quick commentary around AI developments like DeepSeek. Have a diversified private markets business? You need a rigorous private markets outlook. Insights content is devoured by investors. We can help make yours the most savoured.

  • So now you’ve got a wealth of corporate, product, and investment content - but it’s sitting on your website not getting noticed. You need to make it engaging when sharing with social channels - namely LinkedIn and email (yes, email is a social channel). This content needs to be simple, have a strong hook, and use imagery to capture attention and interest. We are experts at creating viral content your clients will actually notice.

  • Content for retail investors is different to that produced for professional investors.

    It needs to be shorter, simpler, snappier and more accessible. Make it easy for the end investor to understand and get comfortable with your product. There should also be a bias towards educational content and entertainment - so-called ‘edutainment’. In this realm, you’re competing for attention with every other media outlet. The harsh reality is that if it’s boring, people will look at something else.